A new decade is upon us and marketers from every industry are thinking about their marketing strategies for the next year and beyond. Many wonder what solutions will not only help them in 2020 but in 2022 and 2025.
What indications are there of where the future of marketing is headed?
There’s a strong reason to expect that many more people will be looking to talk to their smart speakers for information—and those conversations are likely to lead to calls.
According to a U.K.-based study, there will be triple the number of voice assistant devices by 2023. Combine that high number with the already ubiquitous smartphone and there is a strong argument to be made that voice, and calls, are the future for marketers.
Call tracking shows businesses the connection between their marketing efforts and incoming calls to their business. Many companies already know the importance of calls: consumers who call are more likely to convert.
For any who wonder if call tracking is right for their vertical, we’ve outlined the top industries that will have call tracking opportunities next year and beyond.
These businesses should use call tracking in 2020:
1. Insurance Agencies
There are a number of reasons why insurance agencies would want to use call tracking, but they all add up to agents underwriting more insurance policies. Call tracking helps insurance agents define and improve their marketing return on investment.
Agents can end campaigns that aren’t delivering high-quality leads and pour more resources into their most successful efforts. By using call tracking to get high-quality traffic, insurance agents are able to underwrite more policies.
Call tracking software also has features like automated call distributing and call recording that reduce caller wait times and improve caller interactions, meaning insurance agents can improve their customer service and enhance their company’s reputation.
2. Home Service Providers
People looking for services for their home—be it HVAC, plumbing, electrician work, or other technician services—are seeking the peace of mind that can only be gotten with a phone call and a conversation. It’s why the majority of home service appointments are booked over the phone.
Home service marketers can learn campaign attribution, route incoming calls, and obtain analytical insight by using call tracking. All this information leads to data-driven campaigns that bring in more customers.
3. Healthcare Providers
Marketers who work in healthcare are faced with the challenge of creating content that welcomes those looking for health services while also providing a trusted platform for sensitive personal information to be shared without violating HIPAA compliance.
It’s important to find the right call tracking software that ensures all Private Health Information (PHI) is protected using HIPAA compliant methods. This can include the encryption of all data and the redaction of PHI on recorded calls. Using call tracking gets marketers the attribution data they need while keeping personal health information private.
4. Travel and Hospitality
For travel consumers, it’s important that everything goes right. That’s why phone calls are so important in the travel and hospitality sales funnel. Marketers who work in these industries cater to travelers who want to talk one-on-one with a representative to discuss accommodations, book arrangements, or learn key details of international travel.
Call tracking software gives these professionals the tools to attribute each call to a specific marketing push, giving them greater insight into their campaigns. Call tracking lets them target specific travelers and simplify the booking process.
5. Real Estate Service Providers
When real estate agents are marketing themselves to help people buy or sell their homes, they can benefit greatly by using call tracking software to get more information on all their callers.
Demographic data, such as age, income level, or geographic location, can help real estate professionals develop more accurate customer targets. With a narrowed focus, agents will know that they are maximizing the impact of their marketing spend.
6. Educational Institutions
Every school putting funds into marketing wants to make sure their resources are being spent wisely. When it comes to getting calls from parents or students, educational institutions have much to gain from knowing how well their marketing is connecting with their target audience groups.
Call tracking lets education marketers know how well their campaigns are performing; ensuring that their message is breaking through and no funds are wasted.
7. SaaS Companies
When businesses big and small decide they want to invest in a new SaaS platform it is not a decision that they take lightly. These companies will spend significant time researching their options, often dipping in and out of SaaS marketing funnels.
With call tracking, SaaS businesses can monitor these engagement points and cultivate a custom sales experience for the companies that call them.
8. Automotive Agencies
Many auto consumers will make contact with a dealer over the phone before ever stepping foot on the showroom floor. For any dealer, increasing the number of phone calls will assuredly create more selling opportunities.
Call tracking tells auto dealers where their calls are coming from, providing data about the effectiveness of their marketing campaigns. Call routing can connect callers to the right auto expert to answer consumer questions, while an interactive IVR gives dealers the information they need before hopping on a call.
9. Digital Marketing Agencies
Digital marketing agencies should be well-versed in call tracking software. Not only is call tracking software an invaluable tool for marketers in any field, but digital marketers can pull data from any campaign to drive calls to their business.
10. Mortgage Providers
Mortgage providers can use call tracking to streamline their business in a number of ways. A custom IVR can gather relevant information about a mortgage applicant so that when they speak with a representative many important questions will have already been answered.
Utilizing call tracking software also helps mortgage marketers make the most of their ad spend across multiple different channels: from digital banners and emails to buses and billboards on the highway. No matter where a mortgage provider ad is displayed, marketers will know how well each ad performed with call tracking software.
11. Loan Providers
Those in the lending industry—covering short-term loans, auto loans, personal loans, and more—know that much of their business isn’t just about generating leads, but generating high-quality leads that are more likely to convert.
With call tracking software, lending companies can get a better idea of where their leads are from and make adjustments to monitor the quality of their incoming calls. With more high-quality inbound calls, loan providers are able to convert more leads and boost their return on investment.